Guest post: Expectation Management and "Coming Soon"

This is a guest post, as part of a serie written by the teams attending the Tetuan Valley Startup School 2012 Spring Edition.

We had the opportunity to share some thoughts with the startup spain community. This post is from the TecnoTribu / sharebettr team, formed by Pedro Sánchez Pernia @ and Nieves Martínez Martín @

You can read our blog entry here: Expectation management: How to deal with the “coming soon”

"... When you decide to launch a startup, a brand, or a product, you have to choose if you want to be a stealth start-up and keep everything undercover, or a “coming soon” one and start building some awareness... "